Local Expertise. Global Connections.

With over 30 years of commercial and residential real estate experience, I am blessed to have joined Falla Associates, top producers with deep roots in Marin County. The team is comprised of myself, Jennifer Falla Firkins, Alva Falla and Janice Guehring. For decades we have offered personalized service to clients in Marin, San Francisco and Sonoma Counties. Our extensive knowledge of the real estate market and background in design, project management and marketing enable us to prepare homes effectively for sale, ensuring clients achieve top dollar. Accompanied with accreditations as Senior real estate specialist’s which allows us to serve the community as a whole. Our stellar reputation in the real estate community, extensive client database and vast network of industry contacts allow us to provide maximum exposure to our listings and access to upcoming listings for our buyers. Falla Associates’ commitment to client success is evident in our track record of successful closed sales, long list of satisfied clients and our designation as a Top Producing Team for Golden Gate Sotheby’s International Realty since 2014.

A Legacy of Real Estate Excellence

Falla Associates is a distinguished, multigenerational real estate team based in San Rafael, California with deep roots in Marin County. The team comprises 4 experienced agents: Jennifer Falla Firkins, Alva Falla, Janice Guehring and Jennifer Maniar. Since 1977, they have been dedicated to providing high-level, personalized service to clients buying and selling homes in Marin and Sonoma Counties. Their extensive knowledge of the real estate market and background in design, project management and marketing enable them to prepare homes effectively for sale, ensuring clients achieve top dollar while being budget conscious. Their stellar reputation in the real estate community, extensive client database and vast network of industry contacts allow them to provide maximum exposure to their listings and access to upcoming listings for their buyers. Falla Associates’ commitment to client success is evident in their track record of successful closed sales, long list of satisfied clients and their designation as a Top Team for Golden Gate Sotheby’s International Realty since 2014.

Jennifer started her real estate career in 1999, joining the consistently top producing team of Falla Associates, along with Alva Falla and Janice Guehring. She grew up in Marin County, moving from North Beach, San Francisco in 1972, and currently resides in Novato. She is an alumnus of Marin Catholic High School and received a bachelor's degree from the University of San Francisco in Business Administration.

As a second generation Marin County realtor, Jennifer has extensive knowledge of the Marin County market place and was taught the highest standards in business ethics and customer care. She uses this combined experience and her business administration background to help guide both buyers and sellers through the sales process. Her success comes from having a high level of integrity toward all her clients and always wanting to give then the best experience of customer care possible. Her greatest reward is always a happy and satisfied client.

Jennifer believes wholeheartedly in doing business locally and supports her local community by donating a portion of every transaction to local charities including the Marin Humane Society, Hospice of Marin and the local schools.